Before I moved to Los Angeles, I worked for VH1/MTV Radio in New York. We broadcast on XM Satellite. I was an on-air talent, writer, producer, director of creative services, etc. It was a monster gig.
I hated it.
LOVE RADIO. Always have. But work in
radio long enough and you start to despise it. The hours suck. The pay is
horrible. The egos are unmanageable. The level of talent is mediocre. The
corporate politics sap your energy and creativity. Yeah, it’s a “cool” job. But
it’s frustrating and thankless.
The misery at MTV Networks was the last straw. I hung up my headphones and moved to LA to kick my television hosting career into high gear. I would go back to being a radio fan instead of a radio employee.
Life will be good.
So I got to Hollywood, got excellent representation and started working the town. My direction was clear. My path was planned out and I was walking it. I would talk to my friends working in radio all around the country and shake my head at their frustration. It wasn’t my problem anymore.
Life was good.
Then, a few weeks ago, I got a voice-mail:
“Hi AJ, This is the Director of Programming for Playboy Radio. We’ve been on XM for three years and are the most profitable satellite station in the world. I need someone to create and produce a morning show for Playboy Radio’s re-launch on Sirius Satellite in February. One of my hosts said that you’re the guy to make this happen. Call me.”
Oh, no. Life was good! Now this??
I told myself that I would only go back into radio for a “unique opportunity”. Creating a morning show from scratch for Playboy to air nationally on Sirius might be the thing. I mean come on... the studio is equipped with a satin pillowed wall, spanking machine and a stripper pole. (pics attached)
After a few meetings, facility tours and negotiations, I accepted the position.
Much of my absence of late is due to the fact that I’m interviewing PAs and engineers, writing material with the hosts, producing audio, booking guests, brainstorming segments, working out technical bugs, and doing all the sorts of things that you have to do in order to build a radio station from nothing.
It’s exhausting work, but great fun.
(And all these Playmates walking around isn’t horrible either.)
The second week in February we go live on the air. My schedule will then switch to steady mornings which will give me my freedom to post here and pursue my other careers and interests.
During this process, I’ll give you an insider’s look to what will be some extremely entertaining and unusual radio.
Hope you’ll stick around for the ride.
It’s gonna be a wild one.