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HOT FISH. Yep, that's the HOT FISH truck.
I happened across this gem during my St. Louis / East Alton adventure.
Who was the marketing consultant on this one? They have taken something good and made it sound kinda gross. Hey, I love hot fish. Give me a baked bass or fried flounder filet and I'm in hog heaven. But I wouldn't call it "hot fish." I wouldn't walk in the door and say, "Honey, I've got a hankering for some hot fish tonight, how 'bout you?"
It's all about sales.
Take, for example, "wet meat." I also love wet meat. Pulled pork, beef brisket, lamb stew, etc. But if someone came cruising down the pike with a "wet meat" truck, you can be sure as sirloin that I'd keep away from it. "Sticky Poultry" and "Pork n' Juice" are also to be avoided.
So, East Altoners (Altonites?)... you have to learn to "sell the sizzle, not the steak."
That's my gem for the day.
Yeah, I like sushi, but I don't see a sushi restaurant succeeding if they advertised "cold fish." That being said, there is a sushi restaurant near here that calls itself "Back Door Sushi." I don't want to seem homophobic or anything, but there's something about that name that just seems fundamentally WRONG to me.
Posted by: Chuck | November 01, 2006 at 05:56 AM
Maybe the fish is HAWWWT!! ya know what I mean?
Posted by: Stacy | November 01, 2006 at 04:51 PM
well, it could have been "Tepid Fish."
Posted by: Mister Groonk | November 01, 2006 at 08:18 PM
well, hmmm, maybe... uh... nevermind. I have no clue.
Posted by: Jacquie | November 02, 2006 at 11:22 AM
But you live where they'd call such a truck a "roach coach." I think I'll stick with the hot fish. ;)
Posted by: claire | November 03, 2006 at 04:32 PM
Chuck's comment is still making me laugh inappropriately as I type. Thank you, Chuck!
When I lived in Moscow, there was a Greek restaurant that used this image of a Greek dude dancing as their logo. He always looked like he was doing a mad pelvic thrust, which amused me to no end. Then, they added a phrase in English to that image - apparently very proud of their signature dish. How did they caption their little thrusting man? "Try our Greek pork!"
Love it.
Posted by: Merujo | November 05, 2006 at 06:37 AM
Hot Fish doesn't sound tasty or sexy ;-)
Posted by: LisaBinDaCity | November 05, 2006 at 12:46 PM
Yay! You're posting more!
Posted by: Jenn | November 06, 2006 at 12:33 PM
I wasn't going to leave a comment and was on my way to another site when I realized the song playing in my head was "I like hot fish and I can not lie!"
There's something wrong with my brain.
Posted by: geewits | November 07, 2006 at 12:49 AM
There is a place right down the road from my house that was open for years - a greasy fried chicken place. It recently closed after decades in business because of some landlord/tenant issues. The name - Tasty Chick.
You can't make that stuff up. It's right at a major intersection so giving directions to my house sometimes includes turning right at the Tasty Chick.
Posted by: Emdem0429 | November 16, 2006 at 11:06 AM